expand your reach
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grow your brand in wonderful ways
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expand your reach * grow your brand in wonderful ways *
Brand Design
The Inception Package
Starting at $5,000 AUD // 5 weeks
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… you have a small to medium service-based business. Maybe you've been DIY-ing your design, or you have outgrown your existing brand identity.
The Inception Brand Design Package offers a supportive approach to help you create a brand identity that feels true to your purpose and values. You’ll leave with a clear, professional and engaging brand that connects deeply with your audience.
Thoughtful strategy, beautiful visuals, and practical tools will help you attract the clients who are ready to connect with you. Let your brand reflect the energy and magic you put into everything you do, so you can move forward with ease and confidence.
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Deep Discovery Questionnaire to help uncover your ideal client, vision, mission, values & goals.
Archetypes Workbook.
2 hour strategy session on zoom.
Tarot spread & optional natal chart reading.
Moodboard.
Single-concept brand board presentation.
Beautifully designed custom logo in multiple responsive layouts.
Curated colour palette.
Typography system.
Collection of graphic assets to enhance your brand.
A range of mockups including a website homepage.
Collaborative social media launch carousel to attract fresh eyes to your business.
Launch Guide PDF.
Visual Branding Guide PDF.
Customer Journey Map PDF.
BONUS: a collection of 20+ on-brand stock images, plus a PDF with links to my recommended royalty-free stock photo sites.
Web Design
The Evolution Package
Starting at $3,500 AUD // 4 weeks
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… you have a small to medium service-based business and are ready to build an inviting, authentic online presence, this web design package is for you. Whether you’ve outgrown your current website or are starting fresh, I’ll help you create a space that feels aligned, welcoming, and easy for your audience to explore.
Your stunning Squarespace website will be designed to reflect who you are and what you offer, creating a seamless and engaging experience for your clients. It will not only be visually stunning but also functional and intuitive, making it easy for your audience to navigate and take action. You’ll gain clarity and confidence, with a site that supports your business growth and is simple for you to manage.
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A 5-page semi-custom Squarespace website with your logo, fonts & colours.
Social media links & Instagram feed integration.
Contact buttons & forms.
Hidden pages for Terms of Use, Privacy Policy, Statement of Values & 404 Error Page.
Acknowledgement of country.1hr training on how to use the platform.
Basic SEO.
Not included: hosting, copywriting, domain purchase, advanced SEO, keyword research.
>> I’m a Squarespace Circle Member, giving me access to extra tech support for all Squarespace features, peer advice & feedback, custom code blocks, ecommerce resources, plus the latest industry developments & best practices for web design.
Brand & Web
The Revolution Package
Starting at $8,200 AUD // 8 weeks
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… you have a small to medium service-based business and you're ready to transform. Let’s build an inviting, authentic online presence that truly reflects who you are and what you offer. Perhaps you’ve outgrown your existing brand and website, or feel it’s time for you to create a brand new space that feels aligned, welcoming, and easy for your audience to explore.
This package combines thoughtful brand design with a beautifully crafted website to give your business a cohesive and professional identity. Your brand will be shaped to authentically capture your values and connect deeply with your ideal clients, while your website becomes a seamless extension of that story. You’ll gain clarity and confidence, supported by tools and insights to manage your site with ease.
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The complete Inception Brand Design Package PLUS the Evolution Web Design Package.
>> I’m a Squarespace Circle Member, giving me access to extra tech support for all Squarespace features, peer advice & feedback, custom code blocks, ecommerce resources, plus the latest industry developments & best practices for web design.
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Expand your ecosystem even further by adding any of these extra services to your brand or web package.
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This is for you if you don’t want to use Instagram a lot but still want your profile to look damn good when people find you.
Includes…
- 2 custom-made carousel posts for you to pin to the top of your profile.
- My suggested bio, optimised for clarity & searchability.
- 30 hashtags relevant to your business.
- 30min zoom training on how to use the templates.Investment: $400 AUD
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This is for you if you want to use social media to connect with your audience but you struggle to come up with content ideas. You spend hours fiddling with bland Canva templates & just end up feeling frustrated. You need a done-for-you system that teaches you how to turn 1 piece of writing in multiple pieces of content, quickly & easily.
Includes:
~ 1hr content brainstorm session.
~ Your own Content Library PDF pre-filled with ideas from the brainstorm session.
~ My framework for turning 1 blog into 2 newsletters & 5 Instagram posts.
~ Custom-designed editable Canva templates (2 single posts & 2 carousels).
~ 30min zoom training on how to use the templates.
~ A mockup of your Instagram profile with new bio & grid layout.
~ 30 recommended hashtags for your unique business.
~ Recommendations on improving your social media profiles.Investment: $1,000 AUD
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This is for you if you’re ready to create and grow your email list.
We’ll create a lead magnet freebie for subscribers, set up automations & build reusable email templates to make it easy for you to nurture potential clients.
Bespoke service quoted on request.
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Let’s get your brand into the physical world!
I’ve got you covered from business cards to product labels, signage to uniforms, custom tissue paper to branded gifts.
Bespoke service quoted on request.
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Short and long-form marketing design like flyers and brochures, journals, reports, workbooks & magazines.
Bespoke service quoted on request.
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There’s hidden value in creating a healthy interaction between people & place. A visually stunning brand design can be easily let down by bad experiences, uncomfortable spaces and disfunctional team dynamics.
Each business is an ecosystem. Wether your business has a physical space, employs a team, or exists entirely in a digital space, let’s make sure your brand culture is on point.
Bespoke service quoted on request.
Get in touch.
I’m based in the Hunter Valley NSW Australia, happily working from home.
Consults are via Zoom or phone, and I can occasionally take meetings at my local whole foods cafe. If you live in the area I’d love to meet you!
LOOKING FOR 1-1 GUIDANCE?
Book some Cauldron Time.
Enjoy a 2hr personalised zoom session with me on a topic of your choice.
Over the last 10 years I've helped dozens of clients through just about every phase & process you can think of, from the initial point of starting & naming a business, right through to revamping an old website & creating digital products for passive income.
Select a popular topic below or choose your own adventure. Maybe you need your own special blend of help & guidance? Tell me what you're struggling with & let's brainstorm!
Investment: $300 AUD.
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Let's check in with your existing brand identity to review what is or isn’t working.
This is suitable for businesses that have a visual brand in place, but maybe it's DIY or it’s been a while since you had it created & things are starting to feel messy.
We'll clarify your brand identity (where it is now & where you want it to go) then review your digital ecosystem, socials & documents to identify areas where things are not looking cohesive or flowing or the language is not aligned.
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Do you have a website but it’s not really working for you?
Let’s do an audit & work out what’s going wrong.
Maybe you’re paying your web designer to make small edits that you could possibly do yourself.
Depending on the platform your site is built on, I may be able to teach you to make your own changes & understand more about the tech side of your business.
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During this session we'll review your client touchpoints to ensure they’re feeling nurtured & valued at every stage from initial contact to booking, crafting an A+ client experience.
This could include your booking system, writing processes & procedures, setting up automations, creating documents, checklists & workflows, scheduling reminders, aftercare, product packaging systems, client gifts & more.
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This is a great fit if you’re on a tiny budget & trying to DIY your design.
We'll talk about how to create a simple brand toolkit that will help you generate visibility & income until you can hire a pro.
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Enjoy personalised Canva training with me via screenshare.
We can work on a specific project that you're finding difficult, set up a brand kit, create/customise a template or simply go over the platform & functions so you can use Canva with more confidence.
Hit me with all your burning questions!
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Other topics we can cover…
Creative Direction… if you’re looking to hire a brand photographer.
Archetypes, Astrology & Tarot… if you’re wanting to infuse your work with magic.
Admin & Tech… if you’re wanting to set up or streamline your systems.
Business Startup… if you’re about to be your own boss.
Ideal Client Profiling… if you’re needing clarity on your target market.
Refining Offerings… if you’re needing direction on your ideal clients, products & services.
Free 20min chat.
If we haven’t met before, I invite you to join me for a free 20min zoom or phone call. Let's see if we're a good fit to work together. If you’re in the Maitland area, maybe we could meet up for a cuppa in real life.
