Values Manifesto

Introduction

At InkySpell, every creative, commercial and relational decision is guided by a set of values that have shaped this studio from the beginning. This manifesto is an honest account of how we work and what we stand for.

Our core values

Integrity
We work with honesty and transparency. We say what we mean, deliver what we promise, and build client relationships on a foundation of trust.

Respect for Diversity
We welcome every person who comes to us, regardless of background, identity or experience. This studio is a considered, inclusive space, and that is non-negotiable.

Confidentiality and Care
We welcome every person who comes to us, regardless of background, identity or experience. This studio is a considered, inclusive space — and that is non-negotiable.

Authenticity in Design
We create original work that reflects the genuine essence of each client's business. We do not copy, replicate or misrepresent in our design practice or anywhere else. We have a clear position on the use of AI in our practice, which you can read in full here.

Mindfulness for the Planet
We believe design carries responsibility. We encourage thoughtful choices around materials, production and resources, and incorporate sustainable practices wherever we can.

How we work together

Clear Communication
We keep our clients informed, heard and confident throughout every stage of the process. Our pricing, process and deliverables are always communicated clearly.

Honouring Boundaries
We respect the needs and limits of both our clients and ourselves. A good working relationship is a balanced one, and we design our process to feel supportive rather than pressured.

Social Responsibility

Giving Back
We look for opportunities to use our skills in service of causes and communities that align with our values. This is something we do quietly and with genuine commitment.

Ethical Partnerships
The subcontractors and suppliers we work with are chosen with care. We prioritise partners who share our commitment to fairness, quality and integrity.

Respect for Country
InkySpell operates on Wonnarua Country. We acknowledge and pay our respect to the traditional custodians of this land and their elders, past and present.

Digital Accessibility
We believe every person has the right to access our website with ease, comfort and independence. Digital accessibility is an ongoing commitment that we carry through every part of our online presence.

We work to align with the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C), using a combination of manual audits and automated scans to identify and address barriers. This includes attention to alternative text, keyboard navigation, focus indicators and colour contrast.

If you encounter any accessibility issues on our website or have suggestions for how we can improve, please reach out via our contact form. Feedback is genuinely welcomed and will be responded to promptly.

Commitment to Growth

Continuous Learning
We approach our work with curiosity and a willingness to evolve. Design changes, business changes, and we change with it in service of doing better work for our clients.

AReflection and Accountability
If something falls short, we listen carefully and respond with grace. Accountability is not something we shy away from; it is part of how we maintain the trust this studio is built on.

Conclusion

This manifesto reflects my personal commitment to running a studio that is honest, considered and genuinely good to work with. Ethics, for me, is not a destination, it is a practice.

Sincerely,

Rosalind Smith
Founder & Brand Designer
InkySpell (est 2014)