The timeframes for each design package are listed in their descriptions. Add-ons like print design, email templates etc are quoted on request with their own timeframes.

As of January 2025, office hours are 9:30-2:30 mon-fri and the bulk of projects to run during school terms to allow holiday time with family.

Timelines are occasionally affected by illness and general life, so if you have a specific end-date in mind just let us know upfront and we can plan out a timeline that works for all of us.

We believe in cost transparency, so we’ve made it super easy by creating fixed-rate packages. Optional extras like publication design, social media templates and email marketing are quoted on request, with no work commencing until quotes are accepted.

A 50% deposit is payable upon booking a package which secures your start date, with the remainder due on completion before file handover. If you require a payment plan please ask and we will do our best to find a suitable arrangement.

For all projects under $1,000 and for all printing orders, the full amount is due upfront.

Graphic design is a combination of tools and skills typically needed for creating individual pieces of media like a logo, business card or advertisement.

Brand design goes beyond that and uses graphic design along with strategy and research to build a whole personality for your business.

Formal things like quotes, proposals, questionnaires, feedback & design approvals etc are done by email. WE use Zoom for meetings that require discussion, and generally send text reminders before a meeting.

We'll chat about these things during the discovery phase, as well as your available hours & days, so if you have preferred communication methods please let us know.

Working with InkySpell is a collaborative, supportive and streamlined experience designed to bring clarity, confidence, and ease to your business. With 20 years of industry experience, our founder Rosalind has refined a process that blends strategic thinking with intuitive creativity, ensuring that your brand aligns seamlessly with your vision and attracts the right clients.

Because we regularly work with established professionals and time-poor parents who are ready to step into their next level, we keep the process structured, predictable and efficient. You’ll receive clear guidance, thoughtful design direction, and a system that allows you to make decisions with ease, no overwhelm, no endless revisions.

If you need additional support beyond design, like copywriting, brand photography or business coaching, we have a trusted network of specialists we can connect you with. Our goal is to make this experience effortless, so you can focus on showing up powerfully in your work.

Brand design is not a band-aid for a bad business model. That’s why we go pretty deep into your business and uncover exactly why you’re doing it, who you want to serve and what you personally get out of it (besides money) in terms of fulfilment.

Brand design can do wonders for elevating your profile and increasing your engagement, but you also need to back it up by making sure you’re showing up for your audience and connecting with them emotionally.

We’ve been using this method for years with proven results. Single Concept Presentation means that you will be presented with 1 fully fleshed-out & polished brand design concept that includes multiple layouts, a colour palette, font pairings. We have an in-depth discovery process based in strategy so that when we reach the design phase we have a really solid idea of what your business needs, then we choose the best idea from the drafts and make it perfect before presenting it to you. This method makes it much easier to visualise your potential brand alive in the world and understand the strategy and symbology behind the decisions we’ve made.

The old way of presenting ideas was to give the client 3-4 different rough draft logos alone on a page and the client had to either choose between them or end up mashing them together. In the design world we call that a Frankenstein… a weird looking mish-mash incorporating 2 or 3 conflicting ideas, fonts that clash & colours that aren’t cohesive. It’s messy, and as a designer it takes an enormous amount of time and energy.

When you’ve been doing this job as long as we have you learn a high level of discernment! There’s no point wasting time on ideas that aren’t viable, just for the sake of presenting a pre-determined number to a client and risk them choosing the worst one.

It’s normal for clients to request minor tweaks, maybe adjusting a colour or swapping out a font, but changing the entire design has only happened twice. If it does happen, that means we haven’t done our job during the discovery phase, so it’s on us to fix that and adjust the timeline accordingly.

During the discovery phase we’ll create a mood board & strategy document for you which describes the direction, ideal client & brand personality we’re going for, and we don’t move on to the design phase until you’ve approved those things.

If for some reason you approve the strategy & mood board but then change your mind, that could change the entire scope & direction of the project. In that scenario it’s likely we would need to start again from the beginning, which means it’s treated as a new project with a new cost attached, and the deposit from the original project is non-refundable. So it is super important for the sake of everyone’s sanity & wallets that you are 100% happy with what we discuss at each phase before approving it and moving on to the next phase.