Meet the Founder

Hi, I’m Rosalind.

I'm a multi-disciplinary brand designer and creative strategist with 20 years of experience across brand identity, print, and digital and web design. I'm also a mother of two, a small business supporter, and someone deeply invested in building work that is thoughtful, ethical, and sustainable.

My career has unfolded across many layers of design. From early work in print and production environments to digital, web, and brand identity systems, I've spent two decades developing both technical depth and strategic clarity. What that experience has taught me is that good brand design isn't just about how something looks, it's about how it supports real people, real lives, and businesses that are changing and growing.

In 2014, I founded InkySpell Design Studio to create work on my own terms. Flexibility and autonomy mattered. So did choosing clients whose values aligned with my own. Becoming a mother sharpened that focus even further, reinforcing my belief that business can be ambitious without being extractive, and creative without becoming overwhelming or unsustainable.

Over the years, my work has evolved from small graphic design projects into specialised brand identity and Squarespace web design for self-employed women in wellness, lifestyle, creative, and purpose-led industries across Australia. Many of my clients reach a point where their work feels solid, but their brand no longer reflects who they've become. They're not starting from scratch; they're refining, consolidating, and preparing to be seen more clearly.

My approach to brand strategy and web design is progressive, exploratory, and deeply personalised.

I value clarity over noise, refinement over reinvention, and collaboration over hierarchy. As a feminist designer based in the Hunter Valley NSW, I care about creating work that supports agency, confidence, and long-term sustainability, so clients feel grounded in their brand identity rather than second-guessing it.

Today, I run InkySpell Design Studio from our Hunter Valley home in collaboration with a small network of trusted specialists. Clients work directly with me throughout the entire brand and web design process, from first conversation to final delivery, which means every decision is made with care, context, and continuity.

If you're an established wellness practitioner, coach, or lifestyle professional looking for a brand identity designer and Squarespace web designer who brings 20 years of experience, strategic depth, and calm guidance to your next stage of growth, you're in the right place.

See our work.

Explore our services.