Meet the Founder

Hi, I’m Rosalind.

I'm a multi-disciplinary designer and creative strategist with twenty years of experience across brand identity, print, and digital design, and I founded this studio in 2014. I'm also a mother of two, a small business supporter, and someone deeply invested in work that is thoughtful, ethical, and built to last.

Two decades in design has taught me that good design isn't just about how something looks. It's about how it supports real people, real lives, and businesses that are changing and growing. My career has moved through print and production, into digital, web, and brand systems, developing technical depth, strategic clarity and intuitive design philosophies along the way.

I founded InkySpell to work with clients whose values around holistic business aligned with my own. Over the years that has sharpened into specialised brand and web design for established professionals in health, wellness, lifestyle, creative arts and purpose-led industries across Australia. Many of my clients reach a point where their work feels solid but their brand no longer reflects who they've become. They're not starting from scratch; they're refining, consolidating, and preparing to be seen more clearly.

My approach is progressive, exploratory, and deeply personalised.

I value clarity over noise, refinement over reinvention, and collaboration over hierarchy. I care about creating work that supports agency, confidence, and long-term sustainability, so clients feel grounded in their brand rather than letting it take over their lives.

Today I run the studio from our Hunter Valley home in collaboration with a small network of trusted specialists. Clients work directly with me throughout the entire process, from first conversation to final delivery, which means every decision is made with care, context, and continuity.

If you're looking for a design partner who brings experience, discernment, and calm guidance to your next stage of growth, you're in the right place.

See our work.

Explore our services.

Woman wearing a wide-brimmed white hat, white tank top, and green scarf around her neck, standing against rocky cliffs near the ocean at sunset.

Snapshot of me as a human

I'm a work-at-home mum of two, which has trained me to design with clarity, efficiency, and genuine respect for the reality of a full life.
I have a standing desk and move my body a lot. It keeps my thinking sharp and my nervous system steady. Walks & weights are my therapy.
I approach health as a collaborative journey and see no hierarchy between modalities. My own approach to wellbeing draws on conventional medicine, nutrition, naturopathy, somatic practices, and everything in between.
I work with symbolic systems and read natal charts for friends. Pattern recognition is second nature to me.
I'm usually deep in a research spiral or halfway through a course. Learning is how I stay sharp and how I serve my clients better.
Community matters. I have a standing weekly coffee with my local circle of self-employed women and I wouldn't trade it for anything.

"Ros has helped me grow my business significantly. She took great care and time to listen to my journey, understand who I am, and how I envisioned my business to be, and she absolutely nailed it." - Emily