Values Manifesto

Introduction

At InkySpell, we approach brand design with care, intention, and a commitment to ethical principles. Our goal is to create meaningful, authentic designs that honour the values of our clients while fostering trust and collaboration. The following Manifesto outlines the values and practices that guide our work, ensuring that every interaction and creation reflects integrity, inclusivity, and respect.

Core Values

Integrity
We are dedicated to working with honesty and transparency. We strive to build trusting relationships with our clients by staying true to our word and delivering thoughtful, high-quality work that aligns with their vision.

Respect for Diversity
We honour the individuality and diversity of every person we work with. We approach every interaction with kindness and an open heart, creating a safe and welcoming space for all, regardless of background, identity, or experience.

Confidentiality and Care
We deeply value the trust our clients place in us. We handle all client information, designs, and conversations with sensitivity and care, ensuring they are protected and respected at every step of our collaboration.

Authenticity in Design
We are committed to creating original and authentic designs that reflect the unique energy and essence of our clients. Our work is always aligned with ethical creative practices, avoiding replication or misrepresentation.

Mindfulness for the Planet
We believe design has the power to inspire change, including for the planet. We incorporate sustainable practices wherever possible, encouraging thoughtful use of resources and materials in branding and production.

Collaborative Relationships

Clear Communication
We prioritise open and honest communication, ensuring that our clients feel informed, heard, and empowered throughout the design process. We provide clear explanations of our process, pricing, and deliverables, allowing space for collaboration and mutual understanding.

Honouring Boundaries and Balance
We respect the needs and boundaries of both our clients and ourselves. We strive to maintain a balanced and harmonious working relationship, ensuring that the process feels supportive and respectful for everyone involved.

Social Responsibility

Giving Back with Heart
We are committed to using our skills to support and uplift causes that align with our values. We look for opportunities to contribute to meaningful projects and communities that inspire positive change.

Ethical Partnerships
We work with partners and suppliers who share our values of fairness, inclusivity, and sustainability, ensuring that every aspect of our work aligns with a broader sense of responsibility and care.

Respect for Country
InkySpell is based on Wonnarua Country. We wish to acknowledge and pay respect to the traditional custodians of this land and their elders past and present.

Commitment to Growth

Continuous Learning
We approach our work with a growth mindset, remaining open to learning and evolving as designers and as humans. We actively seek opportunities to expand our knowledge, deepen our understanding, and refine our practices to better serve our clients.

Reflection and Responsibility

Accountability with Grace
We are committed to being accountable for our actions and decisions. If concerns arise, we listen with care and take thoughtful steps to address them, ensuring that trust and integrity remain at the heart of our practice.

Conclusion

As the founder of InkySpell, this Manifesto reflects my dedication to creating an inclusive, respectful, and intentional design process. By aligning our work with these values, I aim to support our clients in expressing their unique vision while contributing positively to the world around us. I approach this commitment with gratitude and the understanding that ethics is a journey of continual growth and reflection.

Sincerely,

Rosalind Smith
Founder & Brand Designer
InkySpell (est 2014)