Statement on AI

How we do & don’t use AI tools at InkySpell.

At InkySpell, graphic design is a human craft.

Every brand, logo, colour palette, layout, and visual you see is created by a human with skill, strategy, and intuition. No AI image generators, no outsourcing creativity to machines.

We don’t use AI tools for any part of the visual design process. That means:

  • No AI-generated logos or graphics

  • No AI-created mood boards or mockups

  • No AI-generated illustrations or stock imagery

  • No AI tools in the development of brand presentations.

Every visual element we produce is made by a human… intentionally, thoughtfully, and from scratch. We believe design needs human intelligence, human experience and human connection. Real creativity comes from listening, understanding, and translating emotion into form. That’s something no algorithm can replicate.

That said, we do use AI behind the scenes to help our business run more efficiently, so we can spend more time doing what matters: creating meaningful work for our clients. We use our own range of carefully written prompts for AI to help with:

  • brainstorming ideas

  • identifying gaps in brand and marketing strategies

  • rewriting notes and ideas into a clear, readable flow

  • reformatting blogs into new free resources

  • creating workflow procedures that keep the studio organised and consistent.

AI is a tool. We use it for structure, not for substance. Every piece of visual work that leaves this studio is made by a human with years of experience, creative curiosity, and care.

AI helps us stay efficient behind the scenes so we can spend more time where it counts: designing meaningful, human-centered brands.

Sincerely,

Rosalind Smith
Founder & Brand Designer
InkySpell (est 2014)