In creative and wellness spaces, the promise of a quick brand transformation is everywhere. Branding is framed as magic and alignment is offered overnight. Websites are positioned as instant solutions to much deeper business challenges.

As someone who works with symbolism and intuition in my personal life, and with strategy and systems in my professional one, this narrative has never sat quite right with me. Strong brands are not manifested. They are built.

3 big myths about working with a Designer … and how they’re costing you time and money. Let’s get this out of the way: hiring a designer isn’t about making your business “look nice.” It’s about making it work. Today we’ll address some common myths floating around that stop smart business owners from getting the help they actually need.

Feeling like your brand doesn’t quite fit anymore? That’s not just in your head, it’s a sign you’ve evolved. Your business has grown. Your offers, clients, and confidence have all expanded. But your visuals? They’re still telling the story of where you were, not where you are now. If you’ve been feeling “off” every time you update your website or post on socials, it might be time for a simple brand audit.

When most people think about branding, they think about “a design style” which can create a bit of pressure when it comes to choosing colours, fonts, logos and imagery. And of course, those choices matter. They help create a mood and set expectations for your audience. But style on its own doesn’t build trust…

If you're building a business, you need to know this: design is about more than looking good. It's about clear communication, smart systems, and building trust with the right audience. Strong brands don’t rely purely on trends. They’re clear and consistent in their messaging with the ability to pivot on demand. Here are the five key branding philosophies shaping the way we do business today…

In the rush of day-to-day demands, it’s easy to get swept up in doing and forget to pause and reflect. But reflection is where real alignment begins. As heart-led business owners, taking a moment to ask ourselves the right questions can help us reset, realign, and move forward with clarity and confidence. These prompts are designed to help you zoom out, reconnect with your deeper why, and tune into what your business really needs right now. Take a breath, grab a pen, and carve out ten minutes to check in with yourself.

As a self-employed woman, it's likely you’re juggling clients, deadlines, personal responsibilities and possibly kids too (school holidays omg). It’s easy to prioritise everything and everyone else over yourself, but trust me you can’t pour your energy into the work you love when you’re running on empty.

As a brand and web designer with 17 years of experience, I've discovered that the most powerful brands are those that authentically reflect the energy and essence of the individual behind them. For women in the fields of alternative therapies, healing, and holistic wellness, this alignment isn't just beneficial—it's essential.

There is a balance between chaos & order that is negotiated in most people lives on a daily basis… The chaos of having children underfoot during every daily task vs the order of wanting a peaceful, clean & quiet house. The chaos of your unfiled paperwork vs the administrative order demanded at tax time. The chaos of opening Canva & scrolling endlessly through templates unable to make a decision vs the order of having it all decided, designed & created for you.

Is your brand design not quite hitting the mark? Feeling tired & out of date? Here’s 3 signs it might be time to rebrand & level-up your business with professional & emotionally engaging design.

In our interconnected world, where authenticity and meaningful experiences reign, the power of logo design and holistic brand identities cannot be underestimated. In this blog, we'll explore the dynamic interplay between logo design and holistic brand approaches, and how they contribute to crafting impactful and soulful brands.

Archetypes: what are they & how do we use them in brand design? Ever heard of Archetypes? If you’ve ever watched a movie or read a book you’ll be familiar with what they are, even if you didn’t know what they’re called. Archetypes are a fascinating part of our collective subconscious. They’re the stereotypes we picture then we think of The Mother, The Rebel, The Healer, The Sage. Pretty sure you just had some sort of image or feeling come up when you read those words, right? That’s an archetype. It’s a way to describe the consistent & predictable qualities of an energy, character or person that we can all recognise across time, space & cultures.

I don’t remember exactly when I was introduced to the magical world beyond. It feels like it was always there. I used to have dreams and nightmares as a child and always had a sense that there was something else I couldn’t see, touch or hear but always felt. I grew up in a small hippy bush town called Bellingen on the north coast of NSW Australia with a large group of single mothers around me. There’s big energy in that valley.

“STUCK” was one of my eldest daughter's first words as a baby. I thought it was hilarious. She'd wedge her chubby little baby leg into all sorts of places, climb onto or under something with no idea how to get down or out.\ Not such a funny thing when you're in middle age and having an existential crisis because the moon moved a few degrees and threw up a bunch of shadows and everything just feels hard. Waaaaaah.