Our Position on AI

At InkySpell, design is a human craft.

Every brand, logo, colour palette, layout, and visual you see is created by a human, with skill, strategy, and intuition built over years of practice.

We don’t use AI tools for any part of the visual design process. That means:

  • No AI-generated logos or graphics

  • No AI-created mood boards or mockups

  • No AI-generated illustrations or stock imagery

  • No AI tools in the development of brand presentations.

  • No AI image generators.

  • No outsourcing our creativity to machines.

Every visual element that leaves this studio is made intentionally, thoughtfully and from scratch. We believe real creativity comes from listening, understanding and translating the specific essence of a business into visual form. That requires human intelligence, human experience and genuine connection.

Where we do use AI.

We use carefully written prompts with carefully selected AI tools to help the business run efficiently behind the scenes, so we can spend more time on what matters most: designing meaningful work for our clients.

This includes:

  • Brainstorming and exploring ideas

  • Identifying gaps in brand and marketing strategy

  • Organising and clarifying our own internal notes and workflows

  • Reformatting existing content into new resources

  • Creating studio procedures that keep our process consistent

AI is a tool. At InkySpell, we use it for structure and efficiency, but never for substance or creativity. Every piece of work that carries our name was made by a human who cares deeply about getting it right.

AI helps us stay efficient behind the scenes so we can spend more time where it counts: designing meaningful, human-centric brands.

We have a clear position on the values of our studio, which you can read in full here.

Sincerely,

Rosalind Smith
Founder & Brand Designer
InkySpell (est 2014)