Chirp & Roar

Kristi built Chirp & Roar because the classes she wanted for her children simply didn't exist. Not performance-focused or instrument-based, just music and movement as pure self-expression, experimentation, and joy. The brand needed to carry all of that energy without tipping into chaos.

The result is bold, accessible, and unmistakably alive; a visual identity that reflects Kristi's experimental personality and the exuberant spirit of what happens in her classes every week.

Since launching, Kristi has expanded into women's movement events and brought on a team member to support her rapid growth. Chirp & Roar has become exactly what she always imagined it could be.

PROJECTS:
Brand Design
Website Refresh