Creating beautiful, organised, thoughtful brands.

We’re specialists in graphic design for small business clients across wellness, lifestyle and boutique services.

Brand, web, socials, print and more!

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Our passion?

Clear, smart, strategic design that makes running your small business feel easy.

You’ve built something great. You’ve got the skills, the idea and the drive, but you’re struggling to turn it into a business that looks and feels professional.

Maybe you’ve already tried doing it yourself, spending hours tinkering with Canva or setting up a DIY website that never quite feels right. You open another template and lose your weekend, second-guess your choices and waste time you could be spending on your actual work.

What you really need is…

  • A clear path forward.

  • Guidance from a small, experienced, motivated team.

  • Someone to take your vague ideas and inspo scrapbook, make them look amazing, and get everything set up properly so you can start breathing again.

You don’t need to waste hours figuring it out alone or managing a complicated design process. You just want it done right, with less stress and more support, fixed prices, and an easy, transparent process.

That’s exactly what we do.

Smart design without the overwhelm.

  • Two women collaborating on a project, one pointing at sketches and notes on a whiteboard while the other holds a smartphone, in a bright room near a window.

    CLEAR DIRECTION

    We start with a Discovery Questionnaire and strategy session that locks in your goals, style and priorities. No guesswork or vague briefs. We make sure we’re on the same page from day one.

  • A person with painted nails is drawing or writing on a white piece of paper with a mechanical pencil, and there is another pen or pencil and a notebook nearby.

    EXPERT DESIGN

    During the Design Phase we build a visual system that fits your business, your clients and your future plans. You get pro-level custom design backed by 20 years of industry experience, not bland generic templates or trends that fade fast, and all our design work is AI-free.

  • A hand holding a pink-colored liquid in a wine glass against a countryside landscape with green fields and hills under a clear blue sky with a visible moon.

    SMOOTH DELIVERY

    The Launch Phase gives you everything you need to get rolling, neatly organised and ready to use. Files, guides, assets and support are all included, nothing is left for you to figure out alone. Your brand launches clean and stress free.

Clustering of green and red apples on a tree branch in an orchard

Free your time & energy.

We design clear visual systems that make running your small business feel easy.

Stop wasting time trying to DIY. We offer fixed-price packages for custom branding, websites and social media.

PLUS a range of 1-1 consults & optional extras to grow your business: print media, packaging, publications, email marketing, environment design, tech & admin support, Canva training & more.

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Book a free 20min chat.

let's talk
Green plant with long, pointed leaves casting shadows on a white wall.
A circular black image with white text that reads 'BRAND ECOSYSTEM FOR MODERN ENTREPRENEURS // BLEND ECOSYSTEM SYSTEMS' around the edge.

Your brand is an ecosystem.

Which is why we go deeper than just a logo and some pretty pictures.

When someone lands on your website, you want them to feel a certain way.

Maybe it’s the confidence you have in your work, a feeling of safety knowing they’re in the right place, a sense of trust that you’re the right person to help fix their problem. These feelings become the magnet that makes them stick around & learn about what you have to offer.

Without an emotional connection, the prettiest-looking brand in the world will be useless because it lacks depth & substance.

We take all your internal chaos, the half-formed ideas, the big visions, the “I know what I want but I can’t quite explain it” feelings… and turn them into a brand system that looks incredible and works flawlessly.

Our holistic & intuitive design approach is centred around the fundamental interconnectedness of all things. We invest a lot of energy ensuring that all aspects of your brand are working together visually, technically and energetically.

A woman with brown hair wearing a white shirt is running through a field of yellow flowers under a cloudy sky.

Ready to forge your own path?

You’re in the right place.

We love working with thoughtful, driven clients who are building businesses with purpose, who care deeply about the work they do and want to show up clearly, with credibility and intention.

Check out our portfolio of successful design projects.

portfolio

Kind words…

“The InkySpell brand design process is so much more than 'just a logo' – the intuitive approach clearly works and it’s something I really connected with. Ros supported me fully to work out how the authentic me reflects in my business and what the mission for my work is.

Since I launched my website very recently, I have already had 3 x submissions from external providers to run programs in their schools and community organisations! I knew it would go well, but this was next level."

-Kylie Collins, Young Warrior Hearts

see this project
A promotional graphic for Kim Carolan's naturopathy and holistic healing services, featuring a sky background with clouds, a central logo with rainbow and star elements, and text indicating the client's brand launch and the business name.
Collage of four images featuring branding and workspace items for the Good Chat Project: a tan tote bag with logo and text, a social media post on a smartphone with logo and message, business cards with logo and contact information, and a workspace s
A woman with curly red hair smiling in sunlight, with a logo featuring the letters E, G, and N and a small plant sprout.
Forest background with sun rays shining through trees, overlayed with text and logo promoting Erin Barry-Cotter, energy medicine practitioner.
Brand board for Raylee Rice featuring logo, business cards, stationery, tote bag, and digital media mockups, with color palette of black, ocean, reef, seaglass, seafoam, and sand.
Logo for The Thriving Life with the tagline Nourish & Empower, featuring a flower and leaf design in orange and green, over a background of a person holding a fruit tart.
Branding and marketing materials for 'Young Warrior Hearts,' including business cards, a tote bag, a flyer, a website on a laptop and mobile phone, and a logo with the initials 'WWH.' The image also features a color palette with colors labeled as Con
Interior scene with a light-colored wooden wall, a white armchair with a navy blue pillow, a small wooden side table with a brown vase of purple flowers, a potted plant, and some stacked wood in the corner. The sunlight creates a warm glow on the wal
Silhouette of a woman with flowing hair, standing on a beach at sunset, with the ocean behind her. The image has a purple-pink sky and a peaceful atmosphere, with the text 'Guiding you home to yourself.' and the logo 'Wild & Sacred' in the center.
A person doing a yoga pose with their hands and feet on a mat, alongside a circular geometric logo with a flower design. Text reads 'Maitland Yoga Studio' and 'feel good · stress less'. Credit to @inkyspell.design at the bottom.
Three women practicing yoga or meditation outdoors at sunset amidst tall grass, with a calm and serene atmosphere
Shadow of a plant cast on a white door, with a minimalist white line art design of a teardrop shape and the words 'breath.body.balance' at the top and '@inkypell.design' at the bottom.
Woman resting in a field of flowers with "Elen Ways" text overlay and the @inkyspell.design handle.
Kundalini Yoga Newcastle promotional graphic with abstract design and text "Reconnecting mind-body-breath-spirit". Background shows a person in a yoga pose. Design by @inkyspell.design.
Logo for Melissa Warren, Reiki Master & Zoopharmacognosy, with a spiral and leaf design against a blurred natural background.
A blurred image of a child spinning, wearing a dress. Overlaid text reads "Three Hearts Movement & Play Therapy" with a stylized heart logo.
Defined Fitness logo with person lifting dumbbell, yellow overlay.

ideation

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creation

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transformation

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ideation * creation * transformation *

Top view of a desk with a "Brain Dump" planner, coffee cup, scissors, paper clips, notebook, pen, and a wooden block. The planner has sections for tasks, calls, texts, emails, ideas, and decisions.
Person holding a magazine titled 'Inkspell' with a cover image of a stylish living room featuring a yellow couch and teal cabinet. The text mentions a 'Stock Image Guide' for brand photography.

Insta

Feeling stuck in your business and not sure what to fix first? I hear this all the time. You’re juggling work, kids, ideas and pressure. You know something needs to shift but you don’t know where to start. That’s why we offer 1-1
Writing your own rules feels wild when you grew up following everyone else’s. That freedom hits hard once you stop asking for permission and start calling your own shots. This is why, as small business founders, we have to back ourselves. Eve
There’s a big difference between design that looks nice and design that works. We see it all the time; solopreneurs & small business owners trying to DIY to save money, only to spend months stuck in the same loop of redoing, tweaking, and

Feeling overwhelmed?
Not sure what to do next?

Take our Brand Clarity Quiz and get answers.

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