We created a comprehensive brand identity for a brand new e-commmerce business in the health and wellness space: The Healthy Detox. With a clear focus on calm, clarity and care, the personality and visual system was designed to reflect the brand’s gentle approach to detox and self-care, while still feeling grounded, trustworthy, and refined. Every element supports the idea of detox as a ritual, not a restrictive punishment that feels harsh or overwhelming.

Behind the brand is the founder Yvette, a passionate naturopath with deep experience across natural health and a background in aesthetic beauty therapy. That blend shaped the strategy and visuals, allowing us to communicate a more considered, personalised approach to health that supports the body, skin, and daily rhythm as a whole. The result is a brand that feels supportive, accessible, and quietly confident.

The Healthy Detox is continuing to build out its digital presence and product range, and we’re excited to see how this next chapter unfolds as the brand grows.

@thehealthydetoxau