3 big myths about working with a Designer
… and how they’re costing you time and money.
Let’s get this out of the way: hiring a designer isn’t about making your business “look nice.” It’s about making it work. Today we’ll address some common myths floating around that stop smart business owners from getting the help they actually need.
Myth 1: “Design is just about making things look pretty.”
Nope. That’s decoration, not design.
Design is the art of visual communication. It’s how people know who you are, what you do, and why they should care, before you say a word.
Every colour, font, layout, and photo sends a message. A good designer makes sure that message lines up with your goals and speaks to the right people. Purpose comes before pretty.
Myth 2: “Once I have a logo, I’m done.”
A logo is one small piece of a much bigger puzzle.
Think of your brand like a house. The logo is the front door. But what about the walls, the furniture, the smell of fresh coffee when people walk in? That’s your fonts, colours, tone of voice, images, and the way it all comes together.
Without that system, your “brand” is just a name on a sign. A logo can’t hold up the whole house by itself.
Myth 3: “I can DIY my brand to save money.”
You can try. But here’s what usually happens…
You spend hours browsing generic Canva templates, scrolling Pinterest, and tweaking fonts until your eyes cross. It looks okay, but something feels off. You post it anyway. A week later, you hate it.
Then you start over.
Designers aren’t just here to make things pretty; they’re here to save you from that endless loop. They know how to build something that fits your goals, your audience, and your future plans. You’ll end up spending less because you won’t have to redo everything six months later.
The bottom line:
Design isn’t decoration. It’s communication, strategy, and structure wrapped in visuals. A good designer helps you show up like the business you actually are, not the one you’re still trying to piece together.
So next time someone tells you design is “just a logo,” smile because you know better.
