Erin Barry-Cotter

Erin works in a space that resists easy description. Energy medicine is felt before it's understood, and the brand needed to create that same quality of experience from the very first impression.

We built a visual world that was both otherworldly and deeply grounded, creating space for the kind of transformation Erin facilitates without making it feel inaccessible or abstract. The project spanned brand identity, website, packaging, and social media, a full brand ecosystem designed to hold the breadth of her work with coherence and beauty.

This project gave me a collaborator and a friend. Since her brand launch in 2021, Erin and I have continued to work together on various creative projects, and the brand we built continues to evolve alongside her practice.